SEO: How’s Your Searchability?


Beyond these, we recommend delving deeply into your search engine optimization including refining keywords, establishing backlinks and employing other website development strategies that can help you to be found.

According to Google, 97 percent of consumers search for local businesses online. With those overwhelming odds that someone will search for you, it’s probably a good idea to make sure that people can actually find you.

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Maribeth Kuzmeski is the founder of Red Zone Marketing, LLC, which consults to Fortune 500 firms on strategic marketing planning and business growth. For more information, go to

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