4. Be consistent and persistent. Set a goal for how many followers you would like add each month (20 is a reasonable number for most advisors). You will need to make Twitter an integrated part of your marketing efforts by adding it to your email signature, posting it on your website, LinkedIn profile and all marketing brochures and materials.
It is important to make room on your calendar each day to regularly tweet and respond to others’ tweets. Five to 10 minutes per day is a great start. I suggest using a tool such as Hootsuite to schedule Tweets early in the week, so that if you miss a day, your messages will go out automatically.
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Amy McIlwain is a professional speaker on social media and president of Financial Social Media, an online marketing firm specializing in the financial industry. She can be reached through her website at www.financialsocialmedia.com and on Facebook, LinkedIn, and Twitter.